Jun 25, 2024
by Sheldon Rocha Leal, PHD In the previous chapter of this three-part series, David Alexander departed from Tequila Records and teamed up with Damon Forbes and Mark Connor at Sheer Music and Sound. Recognising an unmet need within the company, he proposed a...
May 21, 2024
by Sheldon Rocha Leal, PHD The first part of this story saw David Alexander evolve from a university student events promoter, whilst studying at the University of Cape Town (UCT) to an entrepreneur. He used the knowledge acquired whilst at university to start a Music...
Apr 16, 2024
by Sheldon Rocha Leal, PhD The Music business is a multi-billion dollar international industry, so pervasive that it drives the multi-trillion dollar entertainment sector. If one considers that every time one attends a sports event, turns on a television, listens to a...
Jun 20, 2019
Driven by a music-hungry fan base that is young and mobile-friendly, the continent’s music consumption is fast-growing and reaching global audiences thanks to streaming. Despite different local realities from one market to the next, there is a common will to unite...
May 6, 2019
Sheer Music Publishing represents 4111 South African songwriters and 198 from the rest of the Continent. Music publishing represents songwriters (and their songs) while music labels represent artists (and their recordings). Sheer Music Publishing takes no upfront...
Jan 31, 2018
Martin Myers, Co-Owner of Triple M Entertainment and Founder of Music Exchange had the opportunity to speak to Sheer Publishing CEO, David Alexander, to find out about key trends in the music industry for 2018 in South Africa and Africa. David Alexander is the...
