by Sheldon Rocha Leal, PHD In the previous chapter of this three-part series, David Alexander departed from Tequila Records and teamed up with Damon Forbes and Mark Connor at Sheer Music and Sound. Recognising an unmet need within the company, he proposed a...
by Sheldon Rocha Leal, PHD The first part of this story saw David Alexander evolve from a university student events promoter, whilst studying at the University of Cape Town (UCT) to an entrepreneur. He used the knowledge acquired whilst at university to start a Music...
by Sheldon Rocha Leal, PhD The Music business is a multi-billion dollar international industry, so pervasive that it drives the multi-trillion dollar entertainment sector. If one considers that every time one attends a sports event, turns on a television, listens to a...